Stage 3: Get it Listed
This is when the rubber meets the road. You’ve prepared yourself and your home and now you’re ready to put your home on the market. There’s some paperwork to complete, then it’s time to get your home ready for its close up.
Hire an Agent: By this stage in the process, you’ve probably spoken to an agent or two. It’s time to narrow the field to one and hire an agent. Not all agents are created equal, so don’t make the mistake of choosing a friend, relative or neighbor to represent you in the sale of your home based solely on that relationship alone. Give them the chance to interview for the job, but vet them as you would any other professional you’re thinking of trusting with one of your largest financial assets.
Establish a Sales Price: As part of readying yourself to sell, you have gotten a sense of current market trends and a rough estimate of what your house might be worth. Now it’s time to get down to the nitty-gritty and create a sales strategy based on your selling objectives regarding price, timing, and willingness to respond to changing market conditions.
Sign Listing Agreement: Once you’ve chosen an agent to represent you and, together, you’ve settled on a list price, you’ll need to sign a listing agreement which outlines both your agent’s duties and responsibilities to you as well as your responsibilities while your home is on the market. You’ll also commit to the professional marketing fees, often referred to as commission, you’ll pay your agent’s broker at close of your successful sale.
Disclosures: As part of the listing process you’ll be required to complete several disclosure documents designed to provide potential buyers with important information about your home’s condition. The most comprehensive of these is the Residential Real Property disclosure which covers the condition aspects of your home including, but not limited to, the roof, foundation, plumbing, electric, HVAC, and property lines. You may also be required to complete radon, lead-based paint, and mold disclosures depending on your local requirements.
Photos & Staging: Once the listing agreement is in place, your agent will work with you to make your home as appealing to as many buyers as possible through staging and listing photos. Don’t work with an agent who doesn’t invest in professional photography. Your listing photos are your primary marketing piece – the first thing a buyer sees when searching for a home online. If they reject your listing based on dark, blurry, or unfocused listing pics, you’ve lost them before they even walk through your front door.