Potential buyers spend hours online poring over real estate websites like Zillow, Trulia, and Realtor.com.  They imagine themselves living in the homes they’re browsing through, moving their own furniture into various bedrooms, hanging their own artwork on walls, and mentally taking your home for a test drive.  That’s why it’s so important that you stage your home to make it as appealing to as many potential buyers as possible.  

Your home doesn’t have to have granite countertops, hardwood floors, and marble baths, but it should be clean, clutter-free, and staged to accentuate its positives.  All of this must be captured through high-quality, feature-focused listing photos which convey your home in the best light online.

Unfortunately, there’s overwhelming evidence to suggest that not all real estate agents take listing photos as seriously as they should. 

Messy HouseGoogle “bad listing photos” and you’ll get nearly 60 million results.  Some are so ridiculous they’re amusing – but only if they aren’t pictures of your house you’re using to attract buyers:

  • Speedo-clad sun bathers floating in the pool
  • Sleeping lumps in a dark, cluttered bedroom
  • Playmates lounging in a velvet-laden four-poster bed
  • Shirtless photographers and kissing couples
  • Creepy doll guides
  • Murder scenes

These do nothing to appeal to prospective buyers.  In fact, they go a long way toward distracting and turning off potential buyers and ensuring that your home will get few showing requests. 

With that much at stake, make sure your agent takes listing photos seriously.  Agents worth their salt will hire a professional real estate photographer to highlight your home in the best possible light. Because, while the photos above are the worst of the worst, bad listing photos don’t have to be absurd to be harmful.

The difference between amateur photos and photos taken by a professional photographer are quite apparent when compared side by side.  Good lighting, angles, and a camera that doesn’t come bundled with your cell phone makes a world of difference. 

Get it wrong and buyers will eliminate your home from contention with the click of a mouse. 


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